ALFREDO VILLARREAL
Strategic Marketing Leader with International Experience
Professional Summary
Dynamic marketing strategist with over 10 years of experience driving brand growth through data-driven decision making and omnichannel campaigns. Expertise in digital content creation, consumer insights, and strategic planning across international markets. Proven track record of optimizing marketing performance through analytics, developing engaging content, and managing cross-functional teams. Currently based in Dubai with experience working with international teams across LATAM, US, and MENA regions.
PROFESSIONAL EXPERIENCE
IBYX
Jan 2025 – Present | Dubai, UAE
Marketing Director
- Lead end-to-end content creation strategy for e-commerce products, resulting in increased engagement and sales conversion
- Develop and execute strategic product launches on Amazon, managing performance monitoring and optimization
- Successfully increased sales of top-selling product by redesigning content strategy based on consumer search behavior
- Oversee selection of relevant UGC creators and development of high-converting digital ad campaigns
- Create comprehensive content briefs aligned with brand guidelines and consumer needs for optimal engagement
- Implement data-driven strategies based on product lifecycle stage to improve market performance
BUMPER STICKER
Oct 2023 – Dec 2024
Brand Strategy Consultant
- Provided strategic marketing consultancy for startups, developing growth strategies and brand identities
- Created and executed omnichannel awareness campaigns to maximize reach and ROI
BRITISH AMERICAN TOBACCO
2019 – 2021
Senior Area Manager
- Managed strategic relationship with 7-Eleven to execute cigarette and vapor strategy across 1,000+ convenience stores nationwide
- Optimized product portfolio based on market research and customer insights, increasing category visibility and profitability
- Developed and implemented targeted email marketing campaigns resulting in 15% increased customer engagement
- Created seasonal promotional calendars to capitalize on market opportunities and drive sales growth
- Coordinated cross-functional teams to ensure consistent brand messaging and in-store execution
- Utilized data analytics to identify consumer trends, monitor KPIs, and prepare strategic recommendations
- Collaborated with visual merchandising teams to design impactful in-store displays and marketing materials
BRITISH AMERICAN TOBACCO
2019 – 2021
Strategic Brand Manager – New Categories
- Led vapor category development across three different countries, defining comprehensive market entry strategies
- Designed communication plans, pricing structures, and distribution networks for new product launches
- Planned and executed high-profile sponsorship events to enhance brand visibility and customer engagement
- Created and managed digital content across multiple platforms for consistent internal and external communication
- Developed strategic marketing campaigns that increased category awareness by 25% in target markets
- Coordinated with external agencies to ensure consistency in all creative outputs and brand visuals
- Built detailed marketing databases to capture customer insights and optimize targeting strategies
- Analyzed market performance data to identify opportunities for portfolio expansion and optimization
YOPLAIT AND OSCAR MAYER
2016 – 2019
Shopper Insights Manager
- Built and managed marketing databases to capture key customer and market insights
- Analyzed purchase behaviors across different channels to identify product opportunities
- Developed data-driven proposals for new products, activations, and promotions
- Created strategic communication processes to capture brand positioning and key selling messages
HEINEKEN
2011 – 2016
Consumer & Insights Manager
- Established advertising tracking system to evaluate digital marketing ROI and improve performance
- Created real-time content targeting strategy based on consumer insights and performance data
- Evaluated and optimized sponsorship activities including music festivals to enhance brand engagement
- Developed brand positioning strategies and campaigns based on comprehensive consumer research
- Generated, edited, and published web content to strengthen corporate image and enhance brand awareness
EDUCATION & CERTIFICATIONS
Digital Marketing & E-commerce
Google Certification
2023
Master of Business Administration (MBA)
Universidad de Monterrey
2016
Business Administration & IT
Instituto Tecnológico de Estudios Superiores de Monterrey
2010
SKILLS
Technical Skills
Digital Marketing: Email campaigns, SMS marketing, Google Ads, social media strategy, content marketing
Project Management: Timeline coordination, stakeholder management, supplier relations
Content Creation: Marketing collateral development, branding, visual design
Professional Skills
Analytics: Performance tracking, ROI analysis, customer insights, database management
Software: Microsoft Office Suite, graphic design tools, CRM systems, Google Analytics
Languages: English (Fluent), Spanish (Native)
Core Competencies
Strategic Planning
Brand Development
Consumer Insights
Data-Driven Marketing
Cross-Functional Leadership
International Marketing
Event Management
Customer-Centric Approach
Content Strategy
Brand Development
Consumer Insights
Data-Driven Marketing
Cross-Functional Leadership
International Marketing
Event Management
Customer-Centric Approach
Content Strategy